Get Active Victoria

Working closely with the Creative Director, Get Active Victoria required designs across a wide range of touchpoints, with accessible design patterns applied consistently across every format. To promote the Team Events campaign across the state, key deliverables consisted of eDM newsletters, social media posts, and posters to communicate event details, encouraging participation and workplace inclusivity.

Along with providing regular UX/UI updates, print materials such as factsheets were a key deliverable for sharing health and exercise routines. This included expanding the visual language by creating a library of over 50 custom icons, giving the platform a clear visual system that worked for a diverse audience across both web and print.