KĀYA

Collaborating in a creative team to shape KĀYA's visual identity consisted of defining brand guidelines built around earthy, wellness-led tones and expressive typography. Applying these principles to the mobile design of the website, focusing on the premium look and feel with a simplified navigation and optimised sections for smaller screens without losing the visual interest of the desktop experience.

On the Digital Marketing side involved developing paid social and organic ad creatives, translating the brand identity into engaging on-brand assets that extended KĀYA's digital presence beyond the website and into the channels where prospective members would first discover the brand.